TECHNOLOGY-FOCUSED COMPANIES

We can help you deliver the right products and messages to your customers.

Technology companies that are developing software and service products to healthcare organizations need to understand the unique characteristics of the healthcare industry.  We will work with technology companies to help them identify the right value proposition to position their product, service, or solution strategies to meet customer needs – whether it’s to a hospital, a pharmacist, a clinic, or an individual patient or family member.

We have a unique way of combining the experiential learning of students and a proof-of-concept development methodology to test the value proposition of a technology vendor or service provider, and to test the technical or commercial viability of their product in the future market place. 

Our work within the technology arena includes:

• Developed focused technology labs to pilot test new technologies using future customers

• Built industry sponsored labs to educate future employees on the application of new technologies

• Managed focused case studies where new technologies are pilot tested in a potential customer environment

• Used technology industry councils to research technology problems they collectively face